LCD Shelf Tags Become Reality

Later this year, a local PCC natural food store will start testing eco-friendly shelf tags, Tech Flash reports. The “epaper” technology, called epops, involves using small LCD displays in the place of paper labels.

ZBD Solutions in Britain developed the technology, which lets retailers update pricing or product data without printing and attaching new labels. If successful in its Fremont, Wash., location, PCC will incorporate electronic shelf tags in all of its nine Seattle-area stores.