In a Digital World, Encyclopedias Strive for Relevance

Dan writes: \”Education Week has a story on encyclopedias. They say traditional encyclopedia publishers put their door-to-door sales forces out to pasture, and then struggled with a variety of challenges in creating digital products. They faced a brand-new competitor—Encarta—whose encyclopedia exists in digital form only and is produced and backed by the powerful Microsoft Corp.

But now while printed encyclopedias are rarely sold one volume a week at the supermarket anymore, they have made a bit of a comeback, especially in sales to schools and libraries.\”

January 9, 2003 by Uncategorized 0

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