Ye Olde Resource Shelf pointed the way to a preprint of Facebook as a Library Tool: Perceived v. Actual Use.
Libraries, in the past few years, have begun to examine the possibilities available to them through social networking sites like MySpace and Facebook as a tool for library awareness and marketing. As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This has spurred a large amount of how-to articles about the uses for Facebook in libraries as well as research about how librarians and libraries use Facebook. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of the 2009 study by Hendrix, Chiarella, Hasman, Murphy and Zafron, about the use of Facebook in libraries, is used as a guide to gauge the perceived and actual uses for Facebook in this study.
Who’s the Author/s?
I’d love to follow up on this paper once it is no longer in pre-print stage but there’s no author or authors cited.
Who’s the Author/s?
The PDF Document Properties names the author as tbjacobs and the company as Indiana University, but I don’t know if that is the actual author of the paper or just the creator of the PDF document.
Who’s the Author/s?
According to http://www.resourceshelf.com, the author is Terra B. Jacobson.
http://www.resourceshelf.com/2010/02/05/preprint-facebook-as-a-library-tool-perceived-v-actual-use/
Author
Author is Terra B. Jacobson. Original link here
http://www.ala.org/ala/mgrps/divs/acrl/publications/crljournal/preprints/preprints.cfm