Gill Crawford writes “An Analysis of 7 million downloads reveals innovation, organization, and knowledge management as hot topics:
Emerald statistics reveal the top 5 subject areas researched by its customers during 2003 were innovation, organization, knowledge management, as well as marketing and business intelligence. The article downloaded most often from the Emerald database was “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing� by Christian Grönroos and published in Management Decision.
Gill Crawford writes “An Analysis of 7 million downloads reveals innovation, organization, and knowledge management as hot topics:
Emerald statistics reveal the top 5 subject areas researched by its customers during 2003 were innovation, organization, knowledge management, as well as marketing and business intelligence. The article downloaded most often from the Emerald database was “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing� by Christian Grönroos and published in Management Decision.Emerald, the leading international management and information science publisher, released its 2003 usage statistics today which show more than 7 million articles were downloaded from its database, Emerald Fulltext. The number reflects an eleven percent increase over 2002 for the same 12 month period.
“We believe information professionals will find our statistics a critical tool for evaluating and planning their service subject coverage, said Gill Crawford, Head of Corporate Communications for Emerald. “The shear volume of downloads lends a high level of confidence that our usage statistics can spot trends and help our customers stay ahead of the curve.�
The usage statistics are also valuable indicators for journal editors and members of the research community. Authors wishing to write articles for 2004 publication will benefit from focusing their efforts on innovation, organization, and knowledge management, as well as marketing and business intelligence topics. Researchers looking for areas to investigate will be well served to consider the hot topic areas to ensure their findings yield useful results with immediate insights.
Reflecting Emerald’s international customer base, top usage came in from Malaysia, Australia and the UK, lending a global perspective to the statistics and subject interest areas.
The top-ranking article in the Emerald database for 2003 was “From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing� by Christian Grönroos. It was published in Management Decision, which ranked number one among all journals in 2003. The article can be viewed at:
http://www.emeraldinsight.com/10.1108/00251749410
About Emerald (http://www.emeraldinsight.com)
Emerald is the leading English language publisher of academic and professional literature in the fields of management, library and information services, and is recognized globally as the source of online management information. Firmly established with subscribers worldwide, Emerald holds the highest amount of web content indexed by Googleâ„¢ among commercial publishers. Consistently ranked at 98% in customer satisfaction surveys, Emerald was also voted “Best Customer Support” by readers of The Charleston Advisor. Emerald publishes over 150 titles such as Management Decision, European Journal of Marketing, Journal of Documentation, Library Hi-Tech, Journal of Knowledge Management and The TQM Magazine.
Contact:
Gill Crawford
Head of Corporate Communications
Emerald
10/62 Toller Lane, Bradford, BD8 9BY UK
Telephone: 011 44 274-777700
Fax: 011 44 1274-785201
Web site: www.emeraldinsight.com
[email protected]
Or
Chris Olson
Chris Olson & Associates
Arnold, Maryland USA
Phone: 410-647-6708
[email protected]”
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