This study examined he quality of data provided by ChoicePoint and Acxiom, two of the largest consumer data brokers in the United States, as well as their responsiveness to consumer requests – and found significant areas of concern in both areas.
100% of the reports given out by ChoicePoint had at least one error in them. Error rates for basic biographical data (including information people had to submit in order to receive their reports) fared almost as badly: Acxiom had an error rate of 67% and ChoicePoint had an error rate of 73%. In other words, the majority of participants had at least one such significant error in their reported biographical data from each data broker.
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