Dan Brown and the mystery of the lost profit margin

According to his publisher, Dan “Da Vinci Code” Brown’s latest book, The Lost Symbol, sold more copies in its first 36 hours than any other adult hardback sold in total. (A certain boy wizard is excluded by the artful qualifier, “adult”.) The sales of Brown’s book were given a boost by an unprecedented price war. According to The Bookseller, an industry magazine, Waterstone’s offered a mere 50 per cent discount – £9.49 instead of £18.99. Tesco asked £7 and Asda £5. Asda’s book buyer celebrated “fantastic” sales, despite the fact that the store is thought to be losing £4 a copy. The old joke is made real: losing money on every sale, but making it up on volume.

October 8, 2009 by Uncategorized 0

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