“Random House Children’s Books, in partnership with First Book and the National Education Association (NEA), announced today the launch of a national literacy campaign dedicated to providing children from low-income families with their first, new books. The campaign is taking place in conjunction with the NEA’s Read Across America celebration, an annual reading initiative designed to motivate every child in every community to celebrate reading on Dr. Seuss’s birthday, March 2nd” (from PR Newswire)
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