ChuckB writes “According to this story on RatherBiased.com, CBSNews.com’s sales director David Ghiraldini confirms the relationship but refuses to specify its character. However, it seems to entail CBSNews.com receiving click-through revenues from their “Buy the Book” link pointing to Amazon.com’s page on the Clinton memoir:
After clicking on the link, it goes to an Amazon.com listing for My Life. But this is a special listing. Falling on hard times, the News division decided earning cash on the side wasn’t so bad. If one clicks on the link and ends up at Amazon there is a little “cbsnewscom” extension on the URL. For any sales of the book, CBS News will make a cut of the profits, through a pre-existing arrangement between CBS News and Amazon.com.
The article suggests that the partnership raises ethical questions concerning the boundary between marketing and journalism.”
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