This story from the International Herald Tribune: Bulgari payed novelist Fay Weldon for use of the Bulgari name in her new novel The Bulgari Connection. While Bulgari had originally ordered a special printing of the book, it has been picked up by Grove/Atlantic. The book was written in around 6 months and is about 200 pages short.
Both publishers and marketers are enthusiastic about the possibilities if this particular experiment takes off. What\’s next? Harry Potter and the [Insert Product with the Biggest Ad Budget Here]?
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