Yesterday you may have seen the notice on LISNEWS that the Borders website in now live. There is an 8 minute piece on NPR about Borders, their website and the magic shelf.
In an effort to shore up flagging sales in an industry plagued by declining purchases, Borders started selling books online Tuesday. New York Times reporter Brad Stone says the company has a new business plan, and that they’ve also created something called a “Magic Shelf.”
Listen to complete piece at NPR.
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