Publisher’s Weekly reports that Borders Web Site is now live.
After seven years of outsourcing its e-commerce function to Amazon, Borders relaunched its Borders.com Web site today under its own control. The site contains many of the same features that the retailer had been beta testing for several months, including The Magic Shelf home page which allows browsers to scan 20 rows of books, face out, and click on any title to get more information on the book, few some text or to buy the title. According to Kevin Ertell, Borders v-p of e-business, the Magic Shelf is designed “to make customers feel they’re browsing one of the front tables at one of our stores.”
Complete story here.
Magic shelf
Magic shelf does not seem to work in Firefox.
NYT story about this.
NYT article here:
http://bits.blogs.nytimes.com/2008/05/27/borders-book-chain-turns-a-page-on-the-web/index.html?ref=technology