David Dillard writes ”
I was crusing along reading an issue of the I-Search discussion
group digest that was formerly a part of the Adentive discussion
groups and now is a part of Marketing Wonk. Reading content
in this issue like: GOOGLE/OVERTURE EDITORIAL POLICIES –
MISGUIDED OR JUST A NUISANCE?
and then moving on to another marketing related discussion: ADWORDS ALREADY
DEPLOYED AT ABOUT
my next stop was this presentation:TOPIC: A WORLD BEYOND PIXELS &; SCRIPTS
A couple more similar articles certainly had me quite unprepared
for what was to follow and for which I have obtained permission
to repost from the author. I must say in all due modesty as I
polish my badge and thump my suspenders that I have a very
hard time disagreeing with the content of this article. The source
of this article, I-Search can be found at
this URL and there is
an
archive for issues from early on through August of 2003.
David Dillard writes ”
I was crusing along reading an issue of the I-Search discussion
group digest that was formerly a part of the Adentive discussion
groups and now is a part of Marketing Wonk. Reading content
in this issue like: GOOGLE/OVERTURE EDITORIAL POLICIES –
MISGUIDED OR JUST A NUISANCE?
and then moving on to another marketing related discussion: ADWORDS ALREADY
DEPLOYED AT ABOUT
my next stop was this presentation:TOPIC: A WORLD BEYOND PIXELS &; SCRIPTS
A couple more similar articles certainly had me quite unprepared
for what was to follow and for which I have obtained permission
to repost from the author. I must say in all due modesty as I
polish my badge and thump my suspenders that I have a very
hard time disagreeing with the content of this article. The source
of this article, I-Search can be found at
this URL and there is
an
archive for issues from early on through August of 2003.I-Search Discussion List
The Resource for Search Engine Marketers
Moderated by: Andrew Goodman
Schedule: Tuesday and Thursday
Format: HTML and Plain Text
TOPIC: BOIL IT ALL DOWN TO ONE FACTOR PLEASE!
FROM: Maribeth Sullivan – maribethsullivan,yahoo.com
"Google and tools like Google are not the be-all and
end-all of ranking online content. If they merely
reflect certain patterns of misguided recommending and
linking that may be going on, then some will argue
that a different ranking method might actually do a
better job of showing people which content is really
best (in some real sense, whatever that might mean)."
Well, librarians have been doing this for years. And
one of their "ranking" guides has always been
"authority." They evaluate the source of the
information as much as they do the information itself.
That’s why, resources like lii.org can often be
better for non-commercial information than something
like Yahoo!
Here is an
example of their human criteria:
Interestingly enough, the "popularity" criteria used
by Google actually has its roots in scholarly journals
where citation indexing helped measure the value of a
work.
As phenomenal as Google is, I think it’s still pretty
primitive compared to things we will see in the
future. What researchers are striving for is to
develop tools that can emulate a good Reference
Librarian.
Problem is, Reference Librarians know that people
generally don’t know how to ask the right questions.
So a lot of finding the right answer involves asking
the searcher questions to determine what the REAL
question is.
There are many funny stories in libraryland of people
coming in with one question and, after the third
degree, it’s determined that they want something
entirely different. If people don’t know how to phrase
their questions, how is a tool going to figure it out?
It will be interesting to see what comes next.
Maribeth Sullivan
[ Maribeth ]
From the above URL this information about Maribeth:
"Maribeth Sullivan – Internet Strategist & Website Planner
Maribeth Sullivan is a highly motivated, creative and disciplined
entrepreneur with over 15 years of creative design and teaching
experience.
Her avid interest in information technology and knowledge
organization systems led her to pursue a Masters Degree in
Library and Information Science from Simmons College in
Boston and Certification in Professional Web Site Planning
from the University of Michigan School of Information.
Prior to joining MP&A, Maribeth was a consultant for
Argus Associates, Inc., an industry pioneer in the field of
Information Architecture. As an Information Architect she
worked at creating usable organization and navigation systems
for web sites and was involved in technology assessments,
blueprint creation and usability testing.
Maribeth brings a strong creative information problem solving
capability to the firm along with an expansive knowledge of the
principles of web design, information architecture, metadata
application, indexing and classification, usability, and search
engines as well as an interest in knowledge management,
content management, and customer relations management systems."
=========================
I hope members of this list find this I-Search post as encouraging as I
did when late in my day I hit this piece and only gradually became aware
of what it was saying and how unexpected it was to find such a piece in
the exact environment in which I discovered it. Enjoy the holiday weekend
and keep up those good reference interviews and those good virtual
reference interviews.
Sincerely,
David Dillard
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