Blurb goes low-cost publishing route

The USA Today Has One on Blurb. Blurb now has fans among architects, real estate agents, photographers, cookbook authors, museum archivists and others who have used it to print bookstore-quality editions. It takes orders for thousands of books daily, up from hundreds just a few months ago.

A basic hardcover Blurb book is adorned with a full-color, glossy dust cover that looks like it belongs in a bookstore, not on a standard $29.95 homemade project.

“We live and die on … quality,” says Gittins. “That’s what’s really gotten people’s attention.”