Blogosphere: channel for scholarly communication?

MJG writes “The blog of e-journal Information Research reports on the effectiveness of the ‘blogosphere’ in attracting readers to scholarly publications. Professor Tom (T.D.) Wilson writes:

Nahyun Kwon’s paper on virtual reference service has been noted in a number of Weblogs and, as a direct result, the hits have soared to more than 2,400 in less than one month. By comparison, the other papers in the issue have an average hit rate of about 400.

Yet another indication that those involved in the process of scholarly communication would do well to consider such options as blogs and open access for sharing their work: to maximize readership and impact.”