Atwood’s Unotchit

Margaret Atwood was whizzing around the United States on yet another demented book tour, getting up at four in the morning to catch planes, doing two cities a day, eating the Pringle food object out of the mini-bar at night as she crawled around on the hotel room floor, too tired even to phone Room Service, she thought: “There must be a better way of doing this. Or of doing some of it.”

And so was born The Unotchit.