Amazon Enters Publishing with AmazonEncore

Yesterday, Amazon launched AmazonEncore, “a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats.”

The first AmazonEncore title (and only title announced as of this writing) is Cayla Kluver’s Legacy, a YA fantasy book originally published by Forsooth Publishing in paperback in 2008. Amazon has bought the rights to Kluver’s book and will be re-releasing Legacy in hardcover (August) and Kindle editions.

(see story at Publisher’s Weekly)