A map is worth a thousand search results

“Considering how essential search engines are to navigating the Web, it’s surprising how ineffective they can be at revealing relevant results. However, a new generation of search tools promises to expedite the hunt for data by use of visual technology.”

“While displaying 5,000 search results in one screen is impossible using a text-based format, choosing a visual metaphor, which combines graphics and text, can provide a big picture with just one glance. Users can data mine a visual map by clicking and zooming layer by layer into categories that interest them.” (from Information Highways)