A Magazine’s Radical Plan: Make a Profit

jen writes “The NYTimes Reports in 2004, The Atlantic Monthly will cut its rate base, the number of copies promised to advertisers, to 325,000 from 450,000 (the magazine’s actual average circulation exceeded 500,000 last year). And readers will be asked to pay almost twice as much to subscribe — about $30 instead of an average of about $16. The changes come after the magazine decreased its frequency to 10 times a year from 12, so the per-copy price is even higher.”

August 7, 2003 by Uncategorized 1

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1 Response

  1. Fang-Face says:
    August 8, 2003 at 8:15 am

    Modern song and dance routine
    Cut services. Charge more. Scratch head in bewilderment when sales plummet.

    Lather. Rinse. Repeat.

    Reply

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