In an effort to expand their readership and sales, both the New York Times and the Wall Street Journal are planning to start San Francisco editions, the NYT reported. The new editions would offer more local news for the San Francisco Bay Area in a bid to win new readers and advertisers.
Neither paper has released details of their plans, but the NYT spoke to anonymous sources about the Journal's project who explained that the SF edition would contain a page or two of general interest news from California, probably once a week. It anticipates starting the new edition in November or December.
The Wall Street Journal is also looking at a weekly arts and culture section focused on New York City, according to reports in July. This has been interpreted as an attempt to compete more directly with the Times, and a San Francisco edition, if it does indeed include general interest rather than business news, is likely to be viewed in the same light. The Times itself is considering regional editions based in other cities, according to the NYT article.