Yahoo Search Results Start the Switch, Experts Say

Yahoo Inc. this week is revving its search technology as it prepares for a promised switch away from partner Google Inc.’s search results.

Search engine marketers, who watch the variations in search listings like hawks, said on Tuesday that they had begun seeing a large amount of results from the Yahoo Search site coming from Yahoo-owned Inktomi Corp. rather than from Google’s Web index.

Stories at eWeek, ZDNet, Search Engine Watch and Search Engine Journal.