One From The USA Today More and more, publishers are finding retail store partners where authors — particularly novelists who write about fashion-conscious young women — can mingle with the kinds of people who publishers think will buy their books.
“For me, it’s great exposure, because the kind of woman who wears DKNY clothes is the kind of woman who’s going to like my book,” says author Deborah Schoeneman, whose novel, 4% Famous (Shaye Areheart, $21.95), is about the world of gossip columnists in New York. She has been appearing at DKNY stores across the country.
DKNY spokeswoman Aliza Licht says Schoeneman was a perfect partner for DKNY because of the book’s content and because “people love a happening. It’s nice for customers already there, and it’s a vehicle to get new customers.”
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