What Did Amazon Ever Do For Us?
We don’t aim to list the errors or poor presentation issues we saw but clearly there is a huge gap the approach to selling and the perception of what the consumer may want to know. Amazon were the only ones to list all the renditions (ebook,hardback etc) on the same page and link to these individual options. They were the only ones to give us a sample of the book and even a promotional video. They, as you would expect won on price, but also clearly stated the RRP, saving and sale price. There was even disparity between the various offers as to what the ebook RRP actually is, which in the eyes of a consumer may be very confusing. Within seconds we had it downloaded our copy.