Lee Hadden writes:\” In a rare example of cooperation between magazines from different
publishers, Cosmopolitan (Hearst Corp) and Maxim (Dennis Publishing), got
together to create a new publishing alliance. They both have decided to run
articles in their March issues declaring the war between the sexes is over.
The two magazines hope the peace treaty, may also push the boundaries of
magazine publishing.
We will see if the media is the message.
Maxim, often called \”The Cosmo for Men,\” and Cosmopolitan (which is
not known as the \”Maxim for Women\”), both tend to place the opposite sex on
a pedestal, yet as an object of mystery to be figured out, rather than
simply ogled. Both are also renowned for their R-rated, come-hither cover
lines.
Read more about it in today\’s Wall Street Journal. \”Hey Babe, Your
Pages of Mine? How the First Encounter Unfolded: In Curious Editorial
Coupling, Cosmo, Maxim Magazines Declare War of the Sexes Over.\” By Matthew
Rose. Monday, January 14, pages B1 and B3.
See you at the front lines…\”
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