US Public Library of Science launches rival to ‘The Lancet’

Anonymous Patron writes The Independent Reports A major new “open access” journal for medicine is launched today, putting it in direct competition with the established publications in this lucrative area including Reed Elsevier’s The Lancet.

The Public Library of Science (PLoS), a US-based not-for-profit organisation, is behind PLoS Medicine, which it said was “the most significant international general medicine journal to emerge in over 70 years”. It is the second journal launched by PLoS, which established a biology publication last year.”