Ah marketing, is there anything it can’t do? Signs are going up in Borders and Waldenbooks stores promoting the safety of books as children’s gifts after millions of toys tainted with lead paint have been recalled since the summer.
“This safety factor is a big deal with parents. Books are safe,” Borders Group CEO George Jones said Wednesday during a conference call with analysts. “The things we sell still make very good and very affordable gifts.”
Apparently he forgot about all those Book Recalls 🙂
Safe?
I suppose that depends on your definition of “safe”.
Books, being full of ideas, can be very dangerous. At least in the opinion of some.
“Boys who are into sports tend not to become librarians.”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Unshelved 12/4/03
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