Troubles for Reference Librarians: Rick Roche:
At the risk of sounding old fashioned and crotchety, let me say that this sounds like the result of having had too much easy success in the past and settling for just enough. I think we as librarians should work to make our tools as easy to use as possible, with the goal of connecting clients and information/content that they seek, but we should convey that the tools are not perfect. I think some of our marketing that says “Hey, use this , it’s easy!” backfires on us. Students and other clients believe us and then assume that if the easy search does not find anything, there is nothing to be found. How we can have positive and encouraging promotions that are still realistic is tricky. We need to think about this.
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