The Romance of a Dozen Roses, the Gritty Reality of a Truckload

There is an article in the New York Times about the book Flower Confidential. The article opens:
THEY were already stockpiling roses in the New York flower district last week, some of the blossoms having recently worn little mesh caps, or condones (condoms) as the South American growers call them, to keep them from erupting too soon. If you’re in the flower trade, Valentine’s Day, when almost a third of all adult Americans buy cut flowers or a plant, may account for 30 or 40 percent of your yearly business, and you can’t have too many roses on hand. Who cares that, according to Amy Stewart at least, roses are really lab rats, bred to live in a factory and be fed by machine. Article continued here.