The rationale is that the pages of books provide a more neutral backdrop than those pesky spines, which detract from the look that the designers are going for, which seems to be a bland uniformity.
A quick search revealed that there are a number of designers who think this is a good idea.
- Next Germany vs Elsevier: universities win temporary journal access after refusing to pay fees
- Previous Making Manuscripts In The Middle Ages – YouTube Video from Getty Museum
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