The Harry Potter Effect

According to Heidi Benson of the San Francisco Chronicle, “Despite what has been dubbed the “Harry Potter Effect” — which credits J.K. Rowling’s blockbuster book series with turning Game Boy addicts into lifelong readers — reading is in serious decline among teens nationwide, according to a forthcoming federal study.”

“What we need is a Harry Potter every week,” said Dana Gioia, chairman of the National Endowment for the Arts, who oversaw the study.

The endowment’s report on children’s reading rates, the first of its kind, compiles results from more than 24 government agencies, including the Department of Education, the Census Bureau and the Organization for Economic Cooperation and Development.