Views on Futurebook Pricing
“Pricing has consequences; on relationships within channels and with authors, trading terms, consumer perceptions and much more. We once had a relatively simple structure, but we now have a complex one. There are now many new players who have both deep pockets and significant clout. The power shift is moving downstream from a publisher centric to a consumer centric market. Retail power is a consequence and is real today and can’t be put back on the box by removing RRP. “
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