The Economics of On-line Bookselling

Gary Deane spotted The Internet Book Race from over at The NYTimes.

The author, Virginia Postrel , says authors love the rankings at Amazon and its competitor, BarnesandNoble.com (also known as BN.com), because they give us real-time information on how well a book is selling. Aside from satisfying anxious curiosity, the rankings provide immediate feedback on the effect of reviews and media appearances.


In an article in the June issue of Quantitative Marketing and Economics, Professor Goolsbee and Judith Chevalier, an economist at the Yale School of Management, figured out how to turn the book rankings into sales figures.