Stat of the Week No. 5 – The Most Popular Search Term at the NYP Library is…

Recently, the Digital Experience Group gave a presentation to the occasional meeting of our Site Managers, the people who run each of our branch libraries. These are the people who work every day with our patrons, help them with their requests, and get them situated on the computers. They know the NYPL patron as well as anyone. We asked this group, “What do you think the most frequently searched word on the NYPL web site is?” We got a lot of good guesses: “Jobs”. “DVD”. “Books”. “Hours”. “Classes”. “Late fees”.

Good guesses all. Many of these searches are definitely in the top 25 or so on a regular basis. But over the past year, one search term has consistently occupied the number one spot, and not by a small margin. I mean, we’re talking a 1996 Chicago Bulls level of dominance. That term is…