Some Best-Seller Old Reliables Have String of Unreliable Sales

Gary Deane points us to The NYTimes, where they say some of America\’s most popular authors are finding that being big isn\’t what it used to be.

Tom Clancy, Stephen King, Mary Higgins Clark and Sue Grafton, usually among the most bankable of best-selling writers, sold far fewer copies of their books than expected this past year. The disappointing sales numbers, possibly the result of too many books from the same authors or the book-buying public\’s changing tastes, contributed to a dismal holiday season for book retailers, particularly chain stores like Barnes & Noble and Borders.

\”Too many authors are cranking out at least a book a year,\” the executive said. \”Readers can\’t keep up. It\’s the bottom-line pressure to be on schedule, to deliver at least a book a year. You have 10 percent of people saying, I can wait for the paperback or wait until I hear more about it. And then they may not buy.\”