Searching for The New York Times

Searching for The New York Times is a Wired piece that looks at the NYTimes lousy search engine rankings.

They say tons of other non-traditional news sources come ahead of the Times in searching, including a number of blogs and low-budget rabble-rousers. The economics of digital media are certainly working against it — even though Nielsen ranks The New York Times on the Web as the No. 1 newspaper site on the Internet. (And contrast the Times with the Tribune, which spent $600 million to develop an online presence, without much to show for it.) The Times attracts 9 million unique visitors a month, while only about 1 million read the daily paper. But the dot-com makes a scant $11 per user, while the printed paper earns the Times a whopping $900 per reader (in subscription fees and advertising).

July 15, 2004 by Uncategorized 0

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