Searching for Michael Jordan? Microsoft Wants a Better Way

The New York Times looks at the arms race for search supremacy that has engaged top researchers at Microsoft and Google. So far, Microsoft has failed to gain ground against the dominant search provider Google.

Search in the future will look nothing like today’s simple search engine interfaces, said Susan Dumais, a veteran Microsoft search expert, adding, “If in 10 years we are still using a rectangular box and a list of results, I should be fired.”