Search upstarts storm Google’s gates

Jeanie Straub writes “Who knew? The so-called upstarts are more about making ad delivery more precise than making searches more relevant for the Everyman.
CNET Has The Story


They say At the top of the list are companies like Quigo and Industry Brains that aim to improve on search engine advertising techniques. A second group, including Mooter, Eurekster and Dipsie, are advancing ways for people to get personalized query results, something that both Google and Yahoo also are hoping to perfect. Others are developing search tools tailored to specific localities as well as visualization features to assist in better targeting search results around specific topics.