Religion as mainstream pop culture

MSNBC Reports from yellow pages with just Christian vendors, to gyms where members pump iron with God’s word as inspiration — in a country where at least 40 percent of Americans claim they read the Bible at least once a day — religion sells.
More popular than Harry Potter in some parts of America, “Glorious Appearing� is a work of fiction, based on Scriptures in the bible.

This book, the final in a series of 12, was once considered part of a niche market. But now, with more than 40 million sold, Tuesday the books went on sale at that most mainstream of stores, Wal-Mart.