‘Reading Rainbow’ Fighting for Survival

This AP Article Says “Reading Rainbow,” which has counterintuitively used television to introduce children to a world of books, may only have a few months to live.

“Reading Rainbow” has several strikes against it in the battle for funding. For starters, it has no access to merchandise licensing deals, an increasingly important part of PBS’ funding scheme for children’s shows. There are no “Reading Rainbow” action figures to sell, no “Reading Rainbow” jammies to keep kids warm at night.

May 28, 2003 by Yahoo

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