Read a book, get a prize from a “sexy model”

daidy writes This article talks about a promotion to be done by publisher Penguin Books. Men seen reading the selected book in public have the chance to get a prize from the Good Booking Girl.”

In a bid to lure men in Britain away from TV soccer games and into book shops, publisher Penguin Books will send out a sexy model to offer 1,000-pound ($1,837) prizes to males spotted reading a selected title.