Promotional Intelligence

An Essay In Sunday’s NY Times by Rachel Donadio says literary fiction has always been wonderfully ill suited to the very industry that sustains it. Like an elegant but impoverished aristocrat married to a nouveau riche spouse, it has long been subsidized by mass-market fiction and by nonfiction ripped from the headlines. One supplies the cachet, the others the cash.
These days literary fiction has to contend with two factors that are increasingly central to the publishing process: timing and volume.