Profits From Christian Books Make Believers of Top

Anonymous Patron writes Bloomberg.com: As the International Christian Retail Show wrapped up in Denver earlier this month, the hot topic was not the lackluster box office of “The Da Vinci Code.” Instead, it was the news that Multnomah Publishers, a modest-size Oregon- based evangelical Christian publishing house, had been put up for sale.

Multnomah is notable for being the publisher that started a renaissance in Christian publishing in 2001, when its book, Bruce Wilkinson’s “The Prayer of Jabez” — a self-help book that implies the promise of riches to those who daily repeat a prayer from the Book of Chronicles in the Old Testament — sold more than 8 million copies and became the best-selling book that year.

Not the best-selling religious-themed book, but the best- selling book, period.”