By now, television and movie viewers have become used to seeing sneakers or cars on a show or in a film, and assuming that these appearances have been paid for by the companies that make the brands.
But product placement in books is still relatively rare. The use of even the subtlest of sales pitches, particularly in a book aimed at adolescents, could raise questions about the vulnerability of the readers.
The NY Times Reports such deals are not unprecedented. Five years ago, Bulgari, the Italian jewelry company, paid Fay Weldon an undisclosed amount to feature the brand prominently in her novel, entitled…what else? “The Bulgari Connection.”
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