Episode 56 of the business podcast For Immediate Release is a primer on podcasting given to McGraw-Hill’s communicators in New York City.
The episode covers what podcasts are, how to subscribe to them, how to produce them, and provides an overview of companies that use podcasts. I found it useful and fascinating. This episode could be effective in convincing your library management to do podcasting – IF that makes sense for your audience. Libraries serving populations that are majority dial-up won’t benefit from podcasting. It’s a broadband medium.
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