Outsourcing Writing and Research to India

Kelly writes “This article focuses on the outsourcing of writing work, but it does mention research: ‘At the moment, we are just seeing the start of this market area. However, as the outsourcing model matures in the media segment, there will be more of this. This approach has already been proven in the financial services sector, where a significant amount of research and report generation is being done in India,’ says Kevin R. English Senior Vice-President Media & Entertainment. Satyam Computer Services. ‘I would expect over the next two to three years that media companies will begin to adopt a similar approach for some of its content creation and aggregation,” English said in an e-mail from the US.” For much more, see: hindu.com