One in three has bought a book just to look intelligent

Books are the new snobbery, according to a survey today. Social competitiveness about which titles we read has become one of the new mass forces of the era and only middle-aged people are relatively free of it.
Driven partly by pressure from incessant literary prize shortlists, more than one in three consumers in London and the south-east admit having bought a book “solely to look intelligent”, the YouGov survey says.

The Guardian Has More.