One dollar twenty-five cents

Don Saklad Sent in this Story on a new ad campaign in Boston. Another Story on the same things says the campaign was developed after library officials held focus groups with area residents, who told them why they didn’t go to the library. This Story, from L.A., says all it takes is internet access to bring\’m in.

\’\’One of the big misconceptions at the library is that there will be a huge fine if they haven\’t returned a library book in years, like you\’ll need a second mortgage on your house,\’\’ said library spokeswoman P.A. d\’Arbeloff. \’\’The maximum fine for any book is $1.25. The money is not what\’s important here. We want you in the library.\’\’