Article in the New York Times:
Is there anything the American consumer isn’t allowed to decide?
The vote-mad public picks the American Idol and the most popular YouTube videos, and this year it will pick a Super Bowl commercial for Doritos.
Now the struggling book industry, eager to tap into mainstream tastes, has come up with its own populist gimmick. Touchstone, an imprint of Simon & Schuster, has promised to publish a book by a first-time author who wins a contest on Gather.com, a social-networking site that might be described as MySpace for grown-ups.Story continued here.
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