News Org Using Computers to Create Finance Stories

Search Engines WEB writes “Thomson Financial, the business information group, has been using computers to generate some stories since March and is so pleased with the results that it plans to expand the practice.
The computers work so fast that an earnings story can be released within 0.3 seconds of the company making results public.
By using previous results in Thomson’s database, the computer stories say whether a company has done better or worse than expected.
This is not about cost but about delivering information to our customers at a speed at which they can make an almost immediate trading decision, said Matthew Burkley, senior vice-president of strategy at Thomson Financial.
This means we can free up reporters so they have more time to think.

Here’s The Scoop