Executives at major news companies from The New York Times Co. and The Associated Press on down are arriving at the consensus that they will simply have to find a way to charge people who read their articles online.
But it’s not such a simple sell.
In Denver, after the Rocky Mountain News was shut down, a group of several dozen former staffers joined a new Web site called InDenverTimes. They would cover investigative news, sports, features and the arts. In essence, they intended to create something approximating a newspaper experience, online, without a print equivalent.
An Experiment For $5 Per Month
Excitement built as they were convinced they could make a go of it with less than a fourth of the Rocky’s old circulation, at a fraction of the cost. All they needed were 50,000 people willing to pay $5 a month.
Fewer than 3,000 people signed up.
Full story on NPR (Audio available approx. 7:00 p.m. ET)
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