On the third floor of the Museum of Modern Art in Midtown Manhattan rests a tribute to Esquire’s glory years — a collection of 92 covers from the 1960s and early 1970s that have become, in the museum’s words, “essential to the iconography of American culture.”
That illustrious history hangs over the magazine’s effort to celebrate its 75th year. Its attempt to add to the annals of museum-worthy covers includes a nod to the digital age: an electronic cover, using admittedly rudimentary technology, that will flash “the 21st Century Begins Now,” when it appears on newsstands in September.
Read full story of how e-ink will be used on the cover of Esquire at the New York Times.
Treehugger
Story at Treehugger.com titled Esquire eInk Abuse Exposed
Excerpt:
Esquire Magazine: the Darth Vader of Electronic Reading
Perhaps inevitably, eInk is already being turned to the Dark Side. The Darth Vader of eInk: Esquire Magazine. To celebrate 75 years of Esquire History, or perhaps in a desperate attempt to prove to the wired generation that magazines can be high tech too, Esquire will sport an electronic ink cover on its September Issue. Except for the few copies destined for the Smithsonian and other collections, that will be a 100,000 electronic pages which will be e-waste at latest when the battery runs out after 90 days. Is there hope of redemption from this environmental faux pas?
E Ink technology used on clamshell mobile phones
This is the article that I first found that mentioned the Esquire story. It is also worth looking at this article because of the mention of using e-ink on cell phones.